Search results for "Smart vehicle"

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Click and drive: Consumer attitude to product development: Towards future transformations of the driving experience

2016

Purpose – The purpose of this paper is to supply indications that may be useful in the process of development of new products that fully exploit the value potential of Internet of Things (IoT) technologies in the automotive industry. To this aim, the authors investigate how applications of the IoT to smart vehicles are perceived by consumers and describe different ways to increase their satisfaction. Design/methodology/approach – After a literature review focused on IoT and consumer behaviour in the automotive industry, the authors apply the Kano model to find the drivers for achieving customer satisfaction with new product developments in smartcars. Findings – Automotive companies need to…

Value (ethics)Knowledge managementExploitProcess (engineering)Automotive industrySmart vehicleConsumer behaviour Automotive industry New product development Product development Internet of things Kano model Smart vehicles0502 economics and businessInternet of thingKano modelMarketingBusiness and International ManagementConsumer behaviourbusiness.industryConsumer behaviour05 social sciencesProduct developmentKano modelNew product developmentNew product developmentBusiness Management and Accounting (miscellaneous)050211 marketingCustomer satisfactionbusinessSettore SECS-P/08 - Economia E Gestione Delle Imprese050203 business & managementAutomotive industry
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